The Power of Storytelling

Storytelling has been a buzzword for so long, it is easy to forget that there are basic principles that underpin why it is so effective when communicating a new idea. Nancy Duarte and Patti Sanchez do a great job at explaining why it is still an essential skill.

From the interesting channel Talks at Google.

It is also worth remembering that, although perhaps hard to believe, there are only six basic emotional arcs of storytelling.