How to Disrupt...Beer

I still remember the first time I went to see a baseball game. It must have been in 2002 or 2003, three or four years after moving to California. The reason I remember is not the game itself or who was playing, but the beer: this was the first time I tried Sam Adams. Here was a beer that tasted like anything I had tried before and, to my utter disbelief, was....American. And although I don't remember how many I had over the four long hours of playing (?), I have been a fan ever since.

What I didn't know at the time (or quite frankly, until listening to Guy Raz's interview with founder Jim Koch last week) was the fantastic startup story behind the pioneer craft beer brand.

From how he picked his cofounder, to the first sale, and all the way to IPO, Jim Koch was a real disruptor, before the term had been invented. The interview is full of interesting anecdotes, including a wonderful explanation of the difference between risky and scary that should be part of everyone's personal commencement speech.