Good, Colorful Advice

Damn Good Advice (for People with Talent)

By George Lois

Photo: Jose Paris

Photo: Jose Paris

Full of bravado, passionate George Lois gives 120 pearls of wisdom for creatives and entrepreneurs, in an entertaining, easy to read form. He is considered to be the original Don Draper, but he actually hates the comparison and for good reason; unlike the character played by John Ham, Lois was a proper 60's man, ready to break the rules and inspired (not repulsed) by the counterculture.

Here are a few of my favorites.

On the act of creation as a solitary exercise:

The accepted system for the creation of innovative thinking in a democratic environment is to work cooperatively in a team like ambience. Don't believe it.

On the true reasons for success:

To create great work, here's how you must spend your time: 1% Inspiration, 9% Perspiration, 90% Justification.

On the nature (and importance) of creative work:

If you are a creative in any business, think of yourself as a doctor giving a patient medicine that will save his life. I'm dead serious.

On the power of creativity:

Creativity can solve almost any problem - the creative act, the defeat of habit by originality, overcomes everything.

Powerful stuff, and not a bad way to spend ninety minutes on a Sunday afternoon.