One of the many things designers and entrepreneurs have in common is the need to sell, sell, sell. Influencing and convincing people through our charming presentations and daily interactions is a must-have. It is very easy to get lost in our own narrative, and then get frustrated by the lack of progress. Here is the reality:
Remember people change their mind for their reasons not yours.
Dale Carnegie's was the first one to realize that power; his book How to Win Friends and Influence People is a classic still worth reading (even if it feels a bit long-winded today). For a quicker reminder of what is all about, this is a good read:
The Nine Primary Tactics Used to Influence Others (Farnam Street)