Influencing People: It's All About Them

One of the many things designers and entrepreneurs have in common is the need to sell, sell, sell. Influencing and convincing people through our charming presentations and daily interactions is a must-have. It is very easy to get lost in our own narrative, and then get frustrated by the lack of progress. Here is the reality:

Remember people change their mind for their reasons not yours.

Dale Carnegie's was the first one to realize that power; his book How to Win Friends and Influence People is a classic still worth reading (even if it feels a bit long-winded today). For a quicker reminder of what is all about, this is a good read:

The Nine Primary Tactics Used to Influence Others (Farnam Street)